That’s a question many business owners would love the answer to and one that recently became easier to answer as well. Following Facebook, Instagram has become a leading social platform for over 500 million users. Since they started offering business profiles to users back in the summer of 2016, they’ve expanded the tools and data available to business profiles. First they turned on the ability to use posts as Ads, increasing the reach of promoted posts beyond your follower base.
A new year brings a new set of tools
Since then they’ve been hard at work developing and launching additional features for the business user. In January of 2017 they started to allow mid-roll video ads, providing another avenue for you to get in front of people who aren’t currently following your brand. By expanding the number of tools they provide for business profiles, instagram continue to show strong revenue growth for brands worldwide.
If not, you’re potentially losing out on Millions of dollars in customer spending. Brands like GQ are using it to drive a huge surge in digital revenue, with Instagram accounting for 70% of the total revenue they generated from social platforms, including Facebook and Snapchat. This highlights the opportunity most brands simply are not taking advantage of.
Instagram offers Business profiles with a toolbox
Instagram has been offering brands business profiles since the summer of 2016. If you haven’t made the switch yet, then it’s high time you went ahead and made the switch. They even provide a free video guide on creating a business account. Having a business profile also gives you several choices on how customers can contact you – email, phone, or text via the Contact button on your profile.
Actionable Insights and audience targeting
You also get access to insights, which gives you actionable insights into your user base, making it easier to create content tailored to their preferences. The ability to promote gives you the choice to make a well performing post an Ad and encourage people to take action. You have the capability to define your target audience, or let Instagram do it for you and set it to run for as long as you want.
2017 will be the year of Mobile Search and Social Marketing
In a new Survey 70% of small businesses are reporting that spending on digital marketing, especially on social and mobile will make up a majority of their overall marketing spend. Alpha Taveris Digital has an experienced team of digital marketing specialists ready to build you a comprehensive digital strategy.
Call Us at 1-800-605-3765 to learn how our Digital Marketing Agency can help your business better its digital presence or fill out our Contact Form and one of our Account Managers will contact you.