Frequently Asked Questions about Digital Marketing

Frequently Asked Questions - Digital Marketing Services

You’ve taken the first step towards developing a digital presence, building a website. There are a series of steps to be taken before your site shows properly in Google Search and across the web. That’s where the art and science of digital marketing comes into play.

We review your website for SEO best practices – on page, off page, technical and content are just the a few of things we look at.

If you would like, we can provide a FREE SEO Audit of your website. We can also schedule a short call to discuss our initial findings and what you can do to remedy any issues.

Search engine optimization is the art and science of optimizing your website structure, it is important to have a good strategy before you begin. Although there are hundreds of factors that can affect your sites performance, there are several key areas to initially focus on.

Technical SEO – Technical seo relates to the core structure and foundation of your website that will affect things like having a xml sitemap of your site, the speed at which your site loads, it’s ability to dynamically display on a tablet or mobile device and much more.

On page optimization – On page optimization includes everything you do on your website itself that will affect how your site is ranked in search. What affects on page optimization? Things like the html code, site content and site markup and much more.

Off page optimization – Off page optimization is comprised of external signals that show how valuable others on the internet find your website to be. External factors can include links from other sites, mentions on social platforms like Facebook, Twitter, Instagram, etc.

Yes, we certainly do provide a free analysis of your websites current SEO performance. We will review your website for the most important factors affecting the sites SEO and present our findings in our audit report.

With our Free SEO Audit we can also set up a telephone call to go through our findings.

Search Engine Marketing is the practice of acquiring traffic to your website through paid links. There are hundreds of platforms you can use to drive traffic. Some of the major platforms where you can do this include Google Adwords, Bing Ads. For more information on how this can help your websites SEO visit our Search Engine Marketing page.

Over the years social media platforms have evolved to also allow users to place ads. Facebook, Twitter, Instagram and Pinterest are a few of the social platforms that allow you to do this. To get a better idea of how this can affect your websites SEO and social media presence visit our Social Media Marketing page.

Social Media Marketing is the overall practice of gaining attention and traffic to your brand or website from social media networks like Facebook, Twitter, Instagram, Pinterest, Snapchat and more.

Each platform gives you a chance to get in front of an audience of millions, if not billions of users around the world. Understanding the differences between each platform is a crucial part of building an appropriate social media marketing strategy.

For more information visit our Social Media Marketing page.

One of the most important elements of a website will be the content you create for it. Developing and implementing unique and valuable content on your website is paramount to it ranking highly in search results.

The hard part can be figuring out a content strategy, what to write about and how to create fresh, exciting content that will continue to attract and engage visitors. Through our ContentMatrix Content Marketing service we connect you with experienced writers that will craft high quality content in your brand voice that is uniquely yours.

How often indeed? The frequency of content updates will vary based on your business niche. If you are a news site, as quickly as the news rolls in, if you are a seasonal business then the frequency will be considerably less.

The important thing to remember is that you should be regularly updating your sites content, frequently enough that your visitors engage with the information you are providing.

Whenever your business is listed in a director with your (NAP) business Name, Address, Phone and zip – we call that a local citation.

Our local citations service Local ListManager helps to create and manage local citations in local and national directory listings for your business. With Local ListManager make it easier for prospective and current customers to find and contact you quickly.

Historically, encrypting your website using SSL/TLS encyprtion and enabling HTTPS on a website was used by primarily by companies that were focused on selling goods and accepting payments through their site. With the increasing amount of website hacks and security breaches over the last several years, it’s now more important than ever for everyone to offer visitors a secure browsing experience.

Starting in January 2017, Google has decided that HTTPS enabled or secure websites will receive a rankings boost above those who do not have SSL/TLS encryption and HTTPS security enabled by default.

You can read more about the the importance of offering visitors a secure experience in our Secure your site with HTTPS write-up.

Local SEO is an increasingly important part of the overall SEO strategy whether you’re an international business or a local business. The benefit of incorporating local seo into your strategy will be an increase in visibility to searches coming from within several miles of your business.

As we use our mobile devices – tablets and smartphones more frequently to search for places offering what we are looking for. Search engines work on making it as easy as possible to meet that need, localizing it to our immediate area, with a range of few hundred feet in urban environments to several miles in more rural areas.

A well developed SEO strategy will start showing results in a matter of a few months as the changes being made are incorporated into search engine indexes. As the search engines update the view they have of your website, archiving technical updates, new content and more – you will see the fruit of your labors start showing results.

At minimum it can take 60-90 days for the first series of changes to start showing their impact in search results.

Since our work is data intensive, we take a very systematic approach to collecting, analyzing and sharing data with our clients to showcase both challenges and progress.

As part of our Alpha reporting system we provide our clients with regular reporting on a monthly basis. Depending on the specific phase of each project we will address core metrics and also highlight data points and KPIs specific to a project.

We don’t just work with clients in any one area or industry. Our experience has been across small, mid-size and multi-national organizations and we continue to diversify our client base around the world.

Wherever you might be, no matter your business size or industry our team has the experience necessary to provide both the insights necessary to affect your business, it’s website and search ranking position with a multi-pronged cross-channel digital strategy.

Each project is going to be different in what needs to be done, some objectives can be accomplished in shorter in their duration while others will take more time to get results. It will also depend on the type of service we will be providing for you. We try very hard to be flexible and ask that clients take into account that results take time.

Definitely an important question for any business to consider. We pride ourselves on being transparent about our process and being competitively priced. A project cost will vary based on the size, scope, duration and resources necessary to complete it and achieve the agreed upon objectives.

We prefer to speak with you to better understand your business goals and formulate a plan that can build towards delivering on those goals. After which we will be happy to provide an estimate based on our mutual understanding of the work that will need to be done.

For us it doesn’t matter where your business is located, we are more than capable of supporting your digital marketing and business needs around the world. So whether you’re located in North America, Europe, Asia, South America or Africa our team is ready to take care of your digital marketing needs.

Although we are located on the East coast, to better serve our clients we are currently open from 9AM-7PM US Eastern Time. You are welcome to give us a call during our business hours at 1-800-605-3765.

If you call After hours Or if you prefer, you can fill out the form on the right and one of our Account Managers will get in touch with you.

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