There are over 1.3 billion websites as of January 2017, so what drives users to your site? You have to give prospects and searchers a reason to navigate to your website or web page by providing value through the content you build.
Answer questions that users have about the items or services you offer.
Here are the reasons why you need SEO
1. SEO puts a spotlight on your website
By putting you in front of everyone with a phone, tablet or computer. It’s the model employee, one that never needs a break, doesn’t call out sick and a well built website will also provide for everything your customer will need or want from your business. And the best part is – it’s available 24/7/365 for anyone and everyone to find and connect with. SEO will bring attention to your digital “storefront” by calling attention to the value you offer above and beyond the competition and everyone else on the web. With so many digital properties online, between social networks, blogs and everything else – your website should still be the #1 focus when it comes to starting to improve or build your digital presence.
2. SEO is crucial for a successful digital marketing strategy
Let’s be real, SEO isn’t the answer to everything digital, however it’s important that you include SEO in your digital strategy or spend more time and money than necessary fixing things. With an SEO professional on your team, you can have them in a consultative role or working with you to directly develop your marketing strategy. Regardless of who you decide to work with, keep in mind that SEO is not a magical fix to everything digital nor is it instant. Depending on the scope of changes to be implemented and the size of your site, most effective strategies will take anywhere from 3 months to a year to be fruitful.
3. The Impact of SEO on the buying cycle
SEO plays an important part in the research and buying cycle – especially as more users have turned to the web for answers. SEO works to get you in front of prospective customers looking for what you sell, or the service you provide. The great thing about SEO is that it will increase your sales without constantly increasing your marketing costs. The long term ROI of SEO becomes evident when you start seeing an increase in traffic to your site and the improved visibility of your site in search results.
4. SEO is an investment
SEO is an investment in your businesses and your digital presence. It’s 2017, every organization with a marketing budget is shifting toward having a bigger investment in digital vs traditional marketing for good reason. There’s an obvious reason why you want to be on page 1 of search results – pretty much nobody clicks past 1. On top of that, if you’re not ranking in top 3 results, organically – a majority of searchers won’t want to click on you. Consider this – close to 70% of clicks go to the top 3 results.
5. SEO pricing varies
As your business goals and needs change, you can adjust your SEO investment to scale appropriately. Depending on the scope of the work or project when you’re working long term, the costs associated will vary. Still keep in mind that there are certain base tasks that you will want done every month and factor those costs into any budget conversation you have with an SEO professional.